TITLE

Abstract Dimensioning guides researchers, consumers in developing new product ideas

PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Abstract Dimensioning, a problem-solving technique created by Calle and Co. to be used in the development of new products and marketing research. History of the company; Details of the application of the technique; Cost of using the tool.
ACCESSION #
18760979

 

Related Articles

  • New Product Decisions by Marketing Executives: A Computer-controlled Experiment. Cardozo, Richard N.; Ross, Ivan; Rudelius, William // Journal of Marketing;Jan1972, Vol. 36 Issue 1, p10 

    How do marketers process information to make new product decisions? The computer-controlled experiment described in this article was designed to explore this question. Differences in information preferences between marketing managers and marketing researchers were revealed. The results also...

  • DEMON, MARK II: AN EXTREMAL EQUATION APPROACH TO NEW PRODUCT MARKETING. Charnes, A.; Cooper, W. W.; Devoe, J. K.; Learner, D. B. // Management Science;May68, Vol. 14 Issue 9, p513 

    Numerous alternatives are available in the kinds of studies which can be elected in the market research which should precede the introduction of a new product. This gives rise to a possible network interpretation and treatment by an associated chance-constrained programming characterization and...

  • ADDING CASE MATERIALS TO REINFORCE THE REALISM IN MARKETING SIMULATIONS. Zych, John M. // Marketing Education Review;Spring97, Vol. 7 Issue 1, p51 

    Marketing simulations allow students to get hands-on experience making complex business decisions. An ancillary package was developed to enhance realism, by including scenarios that capture realistic details of business decision-making. Scenarios were supported by current industry cases that...

  • Improving Delivery Option Decisions.  // T+D;Aug2004, Vol. 58 Issue 8, p60 

    The process of deciding between program delivery options is often based on assumptions. Without a method to make those assumptions explicit, the factor of a slick new product or program might cause budget-affecting decisions to be based on the buzz factor. Advisor Enterprise aims to resolve this...

  • Computers will 'bury' researchers if they don't go back to basics.  // Marketing News;12/12/1980, Vol. 14 Issue 12, p3 

    Examines the need for marketing researchers to understand the possibilities and limitations of technological tools available to them. Means to improve the ability to efficiently gather the information and make it useful for decision making; Use of factor analysis to avoid data redundancy and...

  • Management principles of the interaction between market attractiveness producer and its recipients. Sviridova, O. V. // Marketing & Management of Innovations;2013, Issue 3, p45 

    The aim of the article. The article is devoted to the definition of the content of interaction between attractiveness producer and its recipients through the prism of general and derived management principles. Actuality of this article is caused by the formation of long-term relationships...

  • Introduce research role early in programs. Hagins, Brett // Marketing News;8/18/2003, Vol. 37 Issue 17, pH31 

    The article emphasizes that marketing research departments must involve themselves in marketing programs as early as possible. Marketing and research executives must be able to look over the horizon and anticipate exactly what decisions will be made in marketing programs. Internal brainstorming...

  • YENÄ° MAMUL GELÄ°ÅžTÄ°RME KARARLARINDA MAMUL YAÅžAM SEYRÄ° MALÄ°YETLEME YAKLAÅžIMI VE BÄ°R ÖRNEK Ä°ÅžLETME UYGULAMASI. AKSU, Ibrahim; APAK, Ibrahim // Electronic Journal of Social Sciences;2014, Vol. 13 Issue 48, p235 

    Businesses should make innovations for adapting to the changing situation, to gain competitive advantage and being market leader. Moreover, there is a strategic importance of new product development activities for adapting the business to the changing environment. Products have also a life cycle...

  • Integrating Problem Solvers from Analogous Markets in New Product Ideation. Franke, Nikolaus; Poetz, Marion K.; Schreier, Martin // Management Science;Apr2014, Vol. 60 Issue 4, p1063 

    Who provides better inputs to new product ideation tasks, problem solvers with expertise in the area for which new products are to be developed or problem solvers from “analogous” markets that are distant but share an analogous problem or need? Conventional wisdom appears to suggest...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics