Abstract Dimensioning guides researchers, consumers in developing new product ideas

September 1981
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p18
Trade Publication
Focuses on Abstract Dimensioning, a problem-solving technique created by Calle and Co. to be used in the development of new products and marketing research. History of the company; Details of the application of the technique; Cost of using the tool.


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