TITLE

Uniform ethical code is impractical due to shifting marketing research circumstances

AUTHOR(S)
Crosby, Richard
PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Criticizes the implementation of a uniform code of ethics to be followed by marketing research companies. Factors affecting marketing research; Significance of business philosophy in handling clients; Examples of situations that illustrate difficulties in making ethical situations related to marketing research.
ACCESSION #
18760978

 

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