TITLE

Quantiplex market research service expands television audience profile beyond age, sex

PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Viewer and Consumer Ratings service being offered by the Quantiplex division of John Blair & Co., which measures the buying habits of television viewers for individual programs. Components of the marketing research service; Number of subscribers to the service as of June 1981; Details of the sampling process followed by Quantiplex.
ACCESSION #
18760977

 

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