Follow these six steps to get most benefits from marketing research consultant project

Speer, Raymond D.
September 1981
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p12
Trade Publication
Presents several techniques for maximizing the benefits from a marketing research project. Preparation of a written list of specific objectives; Recommended components of a project specification, including the methodology to be followed; Sources of information on consultants.


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