TITLE

Include marketing research in every level of corporate strategic planning

PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of including marketing research in strategic planning by a business, according to Alfred S. Boote, market research director at The Singer Co. Concerns regarding the quality of market research; Effects of planning on marketing research; Significance of the client in conducting marketing research.
ACCESSION #
18760973

 

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