TITLE

Process marketing research, survey data quickly, inexpensively with small computer

PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of small computers in collecting and tabulating data from consumer surveys and market research, according to Leonard Nole, president of Bardsley & Haslacher Inc. Cost effectiveness of the use of small computers by the company; Features of the Hewlett-Packard 250 computer being used by the company; Advantages of the Profile IV software package developed by Hewlett-Packard for new users.
ACCESSION #
18760972

 

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