Honesty, better quality needed from research suppliers, field services

September 1981
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p4
Trade Publication
Comments on the lack of honesty and declining quality of work by field marketing research companies, according to Harry E. Heller, president of Harry Heller Research Corp. Outcome of a telephone survey of field services clients conducted by Heller; Criticisms from clients against the costs of the services provided by field services companies; Advantages of applying mixed media approaches to interviewing.


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