TITLE

Marketing research clients, suppliers, field services tell expectations of one another

PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a panel discussion by expectations research client companies, suppliers and field services during the 23rd Annual National Conference of the Marketing Research Association Inc. in Chicago, Illinois. Members of the panel, including Norma Bornstein of Island Interviewing Inc. and Jerry Rosenkranz of Data Development Corp.; Proposal made by Rosenkranz regarding the training of field service workers; Importance of professionalism in the industry.
ACCESSION #
18760969

 

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