Field service workers criticized by research suppliers, clients

September 1981
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p2
Trade Publication
Focuses on some changes needed in the operations of marketing research field services, according to a panel of client company and supplier firm officials at the 23rd Annual National Conference of the Marketing Research Association Inc. in Chicago, Illinois. Participants in the panel discussion, including John Gannon of Kraft Inc.; Issues that need to be addressed by field services, including adequate training for research workers; Importance of implementing industry standards on conducting studies.


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