10 ways to take 'trickiness' out of test market research

September 1981
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p1
Trade Publication
Presents tips on conducting better test market research, according to Newton Frank, vice president of Data Development Corp. Importance of the factors that affect test market data; Types of test markets; Significance of competitive actions in the test market.


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