TITLE

10 ways to take 'trickiness' out of test market research

PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents tips on conducting better test market research, according to Newton Frank, vice president of Data Development Corp. Importance of the factors that affect test market data; Types of test markets; Significance of competitive actions in the test market.
ACCESSION #
18760966

 

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