Marketing Research Briefs

September 1981
Marketing News;9/18/1981, Vol. 15 Issue 6, p17
Trade Publication
Presents marketing-related news briefs as of September 1981. Forecast on real growth in the U.S. market for original equipment automobile electronic systems through 1995; Information on a seminar on how research can facilitate communication in financial organizations, to be conducted by the European Society for Opinion and Marketing Research; Features of a survey-tabbing program for the Tandy TRS-80 computer developed by SouthFlorida Research & Consulting; Advantages of the Beer Trak service being offered by Madison Research Inc.


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