TITLE

Concept trial plus marketing research = lower risk in high tech product rollouts

PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advantages of combining a concept trial with marketing research for the introduction of high-technology products, according to R. W. Whitelaw, a marketing research manager at American Telephone & Telegraph. Background on the Expanded New Product Research Process for such products; Role of the technique in cost control; Application of the technique in marketing a visual communications terminal for the deaf.
ACCESSION #
18760958

 

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