TITLE

Marketing research basics deserve individual attention

AUTHOR(S)
Fredricks, Joan
PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the advantages of giving individual attention to the basics of marketing research. Criticisms against approaches towards questionnaires and interviews; Disadvantage of the lack of training provided to interviewers; Attitudes of field directors.
ACCESSION #
18760951

 

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