High technology/marketing research marriage could produce 'sloppy jobs, shaky profession.'

September 1981
Marketing News;9/18/1981, Vol. 15 Issue 6, p1
Trade Publication
Discusses the importance of quality in the application of high technology in market research, according by Gale D. Metzger, president of Statistical Research Inc. Criticisms against the quality of current market research, as of September 1981; Views on an article on random-digit dial sampling by a research firm officer; Concerns regarding the application of literal computer interviewing to research.


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