TITLE

High technology/marketing research marriage could produce 'sloppy jobs, shaky profession.'

PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of quality in the application of high technology in market research, according by Gale D. Metzger, president of Statistical Research Inc. Criticisms against the quality of current market research, as of September 1981; Views on an article on random-digit dial sampling by a research firm officer; Concerns regarding the application of literal computer interviewing to research.
ACCESSION #
18760949

 

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