TITLE

7-Up subsidiary uses student ad campaign in test market

PUB. DATE
September 1981
SOURCE
Marketing News;9/4/1981, Vol. 15 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign created by advertising students at Florida State University (FSU) being used by 7-Up subsidiary Mountain House in test marketing. Background on the creation of the campaign; Other clients of the students; Awards won by FSU.
ACCESSION #
18760943

 

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