Marketing Briefs

September 1981
Marketing News;9/4/1981, Vol. 15 Issue 5, p12
Trade Publication
Presents news briefs concerning marketing in the U.S. as of September 4, 1981. Success of the Prime for Pennies advertising campaign for the Amarillo National Bank; Information on the Roll-A-Sign advertising medium designed by Reef Industries Inc.; Response rate generated by a direct-mail campaign for Inn At the Park hotel in Anaheim, California.


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