TITLE

Self-administered method generates high-quality ideas

PUB. DATE
September 1981
SOURCE
Marketing News;9/4/1981, Vol. 15 Issue 5, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights a study on the quality of ideas generated by marketing research methods that use self-administered instructions. Background on the respondents; Difference of the ideas generated by personal interviews with that by self-administered instructions Benefits of self-administered instructions.
ACCESSION #
18760936

 

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