Store loyalty is created not by 1, but five factors

September 1981
Marketing News;9/4/1981, Vol. 15 Issue 5, p7
Trade Publication
Deals with the factors that created store loyalty, according to a model developed by A. Coskun Samli and M. Joseph Sirgy. Importance of understanding store loyalty to retail managers; Unidimensional approaches that have contributed to the understanding of store loyalty; Role of self-image and store symbolic image in the success of the store.


Related Articles

  • Thinking Outside the Box. McGregor, Lyndsay // Footwear Plus;Feb2012, Vol. 23 Issue 2, p40 

    The article presents the insights of four successful retailers on how they are thriving in the digital retail sector by thinking locally. Brenda Magnetti of rTrail Collective Edge in Valparaiso, Indiana attributes her success to the old practice of word-of-mouth promotion. Progress Coffee Shop...

  • Does self-perception as a loyal customer affect one’s evaluation of benefits received? de Kerviler, Gwarlann; Butori, Raphaëlle // Recherche et Applications en Marketing (English Edition) (Sage P;Dec2015, Vol. 30 Issue 4, p4 

    This research sets out to (1) develop the notion of perceived loyalty to a brand by distinguishing it from loyalty as measured by the company and (2) study the way in which perceived loyalty influences evaluations of the preferential treatment offered by companies. Two studies (qualitative and...

  • Are 'Pollinators' the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success.  // PR News;7/11/2011, Vol. 67 Issue 27, p3 

    The article discusses a study on five actions that determine the influence of a person or pollinators in the social media. The actions include making product recommendations and sharing opinions on the passion of a person and blogging. The study found that 78% of surveyed executives know the...

  • The Top 9 Ways. Lamalfa, Kyule // CRM Magazine;Mar2008, Vol. 12 Issue 3, Special section p11 

    The article presents information on increasing a business enterprise's customer loyalty. Company executives say that they believe in having loyal customers, which is the key to their success in business. They say that they take care of customer loyalty through their customer care training. Some...

  • Don't let clients go astray like Tiger. Edwards, Roger // Mortgage Strategy;2/15/2010, p14 

    The article presents an analysis concerning the importance of building up a loyal band of customers by giving good advice and keeping in regular contact for the success of the business.

  • Customers--Hopelessly Devoted to You! Foreman, Susan // Henley Manager Update;Summer2002, Vol. 13 Issue 4, p11 

    Examines the role of customers in informing and connecting the different aspects of the firm to bring organizational success. Categories of customer loyalty; Role of customers in innovation; Drawbacks of listening to customer solutions.

  • Rosenblatt charged with boosting loyalty for Saks. Cardona, Mercedes M. // Advertising Age;11/10/2003, Vol. 74 Issue 45, p22 

    The article presents information on the appointment of executive Rob Rosenblatt at Saks Fifth Avenue Enterprises. As the new senior vice president in charge of customer relationship management at Saks Fifth Avenue Enterprises, Rosenblatt plans to get pretty close to those customers. The...

  • A New-Age, Old-School Operator. Garry, Michael // SN: Supermarket News;2/14/2005, Vol. 53 Issue 7, p42 

    Features Marv Imus, president of Paw Paw Shopping Center. Views on the application of technology in the retail store; Affiliation of the store with Spartan Foods; Award received by the store; Information on the loyalty programs offered by the store.

  • Federated Ready to Roll Up Its Sleeves Dig Into May. Marks, Jennifer // Home Textiles Today;7/25/2005, Vol. 26 Issue 43, p28 

    Reports that Federated's chief executive officer Terry Lundgren had begun touring May's stores, meeting with its divisional merchants and researching customer loyalty even before Federated and May shareholders voted in favor of the merger in Cincinnati, Ohio. Advancement of nameplate conversion;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics