TITLE

Store loyalty is created not by 1, but five factors

PUB. DATE
September 1981
SOURCE
Marketing News;9/4/1981, Vol. 15 Issue 5, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the factors that created store loyalty, according to a model developed by A. Coskun Samli and M. Joseph Sirgy. Importance of understanding store loyalty to retail managers; Unidimensional approaches that have contributed to the understanding of store loyalty; Role of self-image and store symbolic image in the success of the store.
ACCESSION #
18760934

 

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