TITLE

Brand loyalists rate Coke, Pepsi images as same

PUB. DATE
September 1981
SOURCE
Marketing News;9/4/1981, Vol. 15 Issue 5, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights a study on the relationships between self-concept and brand image for Coca-Cola and Pepsi drinkers. Similarities of the products; Reason for the suitability of soft drink category for a congruence study; Response of Coke drinkers to brand switching.
ACCESSION #
18760933

 

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