TITLE

Study examines parental concern over child's ads

PUB. DATE
September 1981
SOURCE
Marketing News;9/4/1981, Vol. 15 Issue 5, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights a study on parental concern over child-directed advertising. Response rate of parents involved in the survey; Reason for the concern of parents about children's advertising; Advantage of advertising to children.
ACCESSION #
18760932

 

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