Bali bra sales up 50% with introduction of new packaging, retail display system

September 1981
Marketing News;9/4/1981, Vol. 15 Issue 5, p3
Trade Publication
Reports on an increase in the sales of bras from Bali Co. of New York as of September 1981. Information on the retail display system that caused the increase; Details of the marketing program developed by the company; Message of the television commercial for the products.


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