TITLE

Retail headache: Consumers still distrust scanning

PUB. DATE
September 1981
SOURCE
Marketing News;9/4/1981, Vol. 15 Issue 5, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the acceptance by consumers of computerized checkout scanning and item price removal systems used in supermarkets, according to a study by Brian F. Harris and Michael K. Mills. Percentage of shoppers involved in the study who prefer doing business in supermarkets using the devices; Demographic analysis of the respondents; Reason for the lack of acceptance of scanners.
ACCESSION #
18760922

 

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