Retail headache: Consumers still distrust scanning

September 1981
Marketing News;9/4/1981, Vol. 15 Issue 5, p1
Trade Publication
Deals with the acceptance by consumers of computerized checkout scanning and item price removal systems used in supermarkets, according to a study by Brian F. Harris and Michael K. Mills. Percentage of shoppers involved in the study who prefer doing business in supermarkets using the devices; Demographic analysis of the respondents; Reason for the lack of acceptance of scanners.


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