Individualism trend requires new segmentation strategies

October 1981
Marketing News;10/30/1981, Vol. 15 Issue 9, p16
Trade Publication
Focuses on the views of Michael Strauss, vice president of Credit Card Division of American Express Co., New York, on the significance of irreversible wilting of the mass market to marketers. Indicative of the mass marketing trend; Product positioning made by American Express; Requirement to reach various market segments.


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