Due to parity of offerings, retail ads should emphasize employee pride, customer service

October 1981
Marketing News;10/30/1981, Vol. 15 Issue 9, p5
Trade Publication
Focuses on the message given by Zal Venet, president of Venet Advertising, New York to advertising and marketing executives at Advertising Age Week 1981 in Chicago, Illinois. Key to marketing success for retail chains; Way advertising can help instill pride in workers; Case histories of three supermarket chains and the advertising campaigns his agency prepared for them.


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