TITLE

Background music poses marketing dilemma for retailers: shoppers like it, workers don't

AUTHOR(S)
Lincoln, Douglas J.; McCain, Gary
PUB. DATE
October 1981
SOURCE
Marketing News;10/30/1981, Vol. 15 Issue 9, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a study which showed that background music may turn on shoppers but it probably will turn off store employees, creating a marketing dilemma for retail managers. Role of background music in people's moods and performance at home, on the job and in the retail shopping environment; Relationship between background music and shopping behavior; Reason that employees did not like the background music according to managers.
ACCESSION #
18760900

 

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