October 1981
Marketing News;10/30/1981, Vol. 15 Issue 9, p2
Trade Publication
Provides information on several books about marketing. "The Food Marketing Industry Speaks 1981"; "Which Ad Pulled Best?" Fourth Edition, by Philip Ward Burton; "Productivity, People, & Profits," by Joel E. Ross; "Essentials of Advertising Strategy," by Don E. Schultz.


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