TITLE

Pet languages confuse; let's standardize nonprofit, social, societal marketing definitions

AUTHOR(S)
Fine, Seymour H.
PUB. DATE
October 1981
SOURCE
Marketing News;10/30/1981, Vol. 15 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the terms nonprofit marketing, social marketing and societal marketing which were discussed during the American Marketing Association's 1981 Marketing Educators' Conference. Confusion regarding the terms; Definition of such terms; Importance of standardizing the definitions of these terms.
ACCESSION #
18760896

 

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