TITLE

Repositioned Buitoni Foods tests marketing campaign in N.Y., eyes national distribution

PUB. DATE
October 1981
SOURCE
Marketing News;10/30/1981, Vol. 15 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign of Buitoni Foods Corp., the manufacturer of Italian frozen foods, in the New York test market as October 1981. Goal of Buitoni for its advertising campaign; Reason for the suspension of Buitoni advertising in 1980; Details of the advertising campaign.
ACCESSION #
18760895

 

Related Articles

  • Frozen dinners attack appetite for carryout. Pollack, Judann // Advertising Age;9/2/1996, Vol. 67 Issue 36, p12 

    The article reports that marketers of frozen dinners are going back to basics in their competition with takeout foods in the U.S. in 1996. Key issues discussed include investments by top brands into new, higher-quality varieties and ingredients rather than big-budget advertising campaigns and...

  • Birds Eye spot works to stir up one-step meals. Pollack, Judann // Advertising Age;2/8/1999, Vol. 70 Issue 6, p12 

    This article reports on the advertising campaign being launched by Agrilink Foods, for its Birds Eye Voila!, a line of frozen vegetable and meat combinations. The estimated $10 million effort from Cramer-Krasselt, Milwaukee, opens with a woman setting a grocery bag containing Voila! on a kitchen...

  • Delimex Expands Campaign.  // Frozen Food Age;Oct2000, Vol. 49 Issue 3, p10 

    Reports that frozen food supplier Delimex is expanding its radio advertising campaign in the core markets in the Southwest and Midwest starting October through mid-December 2000.

  • ConAgra's brand gets more mileage from flier promo. Thompson, Stephanie // Advertising Age;9/25/2000, Vol. 71 Issue 40, p36 

    The article discusses the advertising promotion of Healthy Choice foods which awards consumers with frequent flyer miles. ConAgra Frozen Foods is planning to integrate the campaign into its "Feel good food" television campaign. ConAgra will award millions of flier miles in instant-win games on...

  • Taco Bell intro extends trend. Macarthur, Kate; Cuneo, Alice Z.; Thompson, Stephanie // Advertising Age;5/20/2002, Vol. 73 Issue 20, p4 

    The article presents information on the business plans of Taco Bell Corp. (Taco Bell). Latching onto a phenomenon that has swept the frozen-food category, Taco Bell is preparing an estimated 20 million to 30 million dollars push behind the introduction of Border Bowls, a line of Mexican...

  • Homemade (frozen) goodness: Smucker's ices PB&J sandwich. Thompson, Stephanie // Advertising Age;5/1/2000, Vol. 71 Issue 19, p3 

    The article reports on the launch of J. M. Smucker's Uncrustables, a new line of frozen crustless sandwiches, along with the brand's TV advertising campaign under agency Noble & Associates. Uncrustables comes in boxes of peanut butter and strawberry or peanut butter and grape sandwiches that...

  • Bessie's calls pudding pitch. Parry, Caroline // Marketing Week;7/29/2004, Vol. 27 Issue 31, p13 

    Reports on the decline by advertising agency Soul to advertise frozen food products of Aunt Bessie's. Worth of the advertising contract signed by both parties in 2003; Variety of frozen food categories offered by the company; Effort of the company in finding another agency to handle its...

  • Birds Eye outlines vision for growth.  // Marketing Week (Online Edition);5/14/2012, p8 

    The article reports on the plan of British food manufacturer Birds Eye to switch to targeting adult diners to promote its frozen food business. The company is using marketing and innovation blitz to compete with chilled foods. The second phase of its advertising campaign in 2012 plans to...

  • Nestlé brings the bistro to frozen-food section. Thompson, Stephanie // Advertising Age;6/6/2005, Vol. 76 Issue 23, p6 

    Presents information on the advertising campaign of Nestle USA for its premium-priced Stouffer's Corner Bistro restaurant-inspired frozen entree. Theme of the advertising campaign; Target audience; Information on food entree included in the frozen entree.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics