Repositioned Buitoni Foods tests marketing campaign in N.Y., eyes national distribution

October 1981
Marketing News;10/30/1981, Vol. 15 Issue 9, p1
Trade Publication
Reports on the advertising campaign of Buitoni Foods Corp., the manufacturer of Italian frozen foods, in the New York test market as October 1981. Goal of Buitoni for its advertising campaign; Reason for the suspension of Buitoni advertising in 1980; Details of the advertising campaign.


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