TITLE

Marketing Science Group of Germany offers English-language research reports

PUB. DATE
October 1981
SOURCE
Marketing News;10/16/1981, Vol. 15 Issue 8, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the formation of the Marketing Science Group of Germany which offers English-language marketing research reports. Members of the American Marketing Association who formed the group; Goal of the group; Reasons for the formation of the group.
ACCESSION #
18760882

 

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