TITLE

Rabin: Top execs have low opinion of marketing research, marketers' role in strategic planning

PUB. DATE
October 1981
SOURCE
Marketing News;10/16/1981, Vol. 15 Issue 8, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the low opinion of top corporate executives on marketing research and marketers' contribution to strategic planning, according to American Marketing Association President Joseph H. Rabin. Significance of marketing to top management; Findings of a pilot study conducted by Rabin to measure managers' attitudes toward their marketing staff; Recommendations to marketers.
ACCESSION #
18760881

 

Related Articles

  • Marketers using research better, says Division V.P. Rabin.  // Marketing News;5/18/1979, Vol. 12 Issue 23, p6 

    Interviews executive Joseph H. Rabin on marketing research. Current condition of marketing research, as of May 1979; Problems in the research-management relationship; Role of the American Marketing Association in the field of marketing research.

  • Rabin: 'Marketing inferiority complex' stifles U.S. industry, fosters 'let's play it safe' attitude.  // Marketing News;4/2/1982, Vol. 15 Issue 20, p1 

    The article focuses on the position of American industries in the marketing world. According to the American Marketing Association President Joseph H. Rabin, American industry suffers from a "king-sized marketing inferiority complex" that threatens its world leadership position. The American...

  • Slating committee seeks nominees.  // Marketing News;4/29/1983, Vol. 17 Issue 9, p6 

    The article presents information on nominations sought by the American Marketing Association (AMA). The AMA Nominating Committee has dedicated itself to identify and select the very best people in the Association to run the offices to be filled. Joseph H. Rabin, ex-president and committee...

  • Accent is on quality in consumer goods and services this decade.  // Marketing News;3/4/1983, Vol. 17 Issue 5, p12 

    The article discusses the demand of consumers for high-quality products in the 1980s, according to Joseph H. Rabin of Rabin Research Co. during a meeting of the Miami/South Florida Chapter of the American Marketing Association in 1983. It reveals that consumers are demanding quality in...

  • AMA Nominating Committee seeks names for '84 slate; deadline june 15.  // Marketing News;5/13/1983, Vol. 17 Issue 10, Special section p21 

    The article reports that the American Marketing Association's Nominating Committee has sought the help of its members to submit names of individuals for the 1984 election of officers. Joseph H. Rabin, immediate president of AMA and 1984 committe chairman, outlines the positions open for...

  • Vantage Point. Jeffords, Elizabeth // Medical Marketing & Media;Apr2010, Vol. 45 Issue 4, p28 

    The article discusses the implications of strategic planning towards the outcome of the traditional physician-based market research in the U.S.

  • Who Needs Market Research Anyway? BARANOFF, ROBERT M. // LIMRA's MarketFacts Quarterly;2013, Issue 1, p88 

    The article offers the author's insights on the significance of market research to a company, along with the measures taken by companies on downsizing their personnel particularly, the marketing research function.

  • Telling Stories about Strategies: A Narratological Approach to Marketing Planning. Ardley, Barry // Marketing Review;Fall2006, Vol. 6 Issue 3, p197 

    An increasing amount of literature suggests that the narrative form is an important source of meaning in organisations and that it should be harnessed for strategic purposes. This paper argues for this perspective, reporting on some research carried out into marketing planning processes in a...

  • Enough about strategy! Let's see some clever executions. Bonoma, Thomas V. // Marketing News;2/13/89, Vol. 23 Issue 4, p10 

    The article focuses on the need for strategic brilliance in executing a marketing job. Marketing strategies often fail to work because of the near total academic, consulting, and research emphasis on strategic brilliance versus tactical follow-through as the be-all and end-all of the marketing...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics