Marketers must design strategies to cope with power shift to retailers, distributors

Bobrow, Edwin E.
October 1981
Marketing News;10/16/1981, Vol. 15 Issue 8, p1
Trade Publication
Argues that marketers need to design strategies to cope with the marketing power shift from manufacturers to retailers and distributors. Probable consequence of such power shift; Questions offered that marketers should ask in light of such power shift; Ways to deal with the power shift.


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