TITLE

Marketers must design strategies to cope with power shift to retailers, distributors

AUTHOR(S)
Bobrow, Edwin E.
PUB. DATE
October 1981
SOURCE
Marketing News;10/16/1981, Vol. 15 Issue 8, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that marketers need to design strategies to cope with the marketing power shift from manufacturers to retailers and distributors. Probable consequence of such power shift; Questions offered that marketers should ask in light of such power shift; Ways to deal with the power shift.
ACCESSION #
18760879

 

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