Firms to distribute coupons to blacks through churches

October 1981
Marketing News;10/2/1981, Vol. 15 Issue 7, p5
Trade Publication
Reports on the distribution of the "Black Shoppers Guide" that would target African American consumers through community churches in New York. Companies that will place store-redeemable coupons in the guide; Significance of the guide to African American consumers; Stages of the marketing process to be addressed by the booklet.


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