TITLE

Consulting firm markets opinions to senior executives

PUB. DATE
October 1981
SOURCE
Marketing News;10/2/1981, Vol. 15 Issue 7, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on The 2nd Opinion, a consulting service for senior marketing executives developed by marketers Stephan Helgesen and Jack Mather in conjunction with a group of communications specialists at consulting firm Fusion Group Two. Function of the service; Comparison of the consulting firm with a traditional consulting service; Factors that prompted the marketers to develop the service.
ACCESSION #
18760868

 

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