TITLE

Montclair's health/good taste marketing campaign aims to dilute Perrier's No. 1 position

PUB. DATE
October 1981
SOURCE
Marketing News;10/2/1981, Vol. 15 Issue 7, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of Montreal, Quebec-based Source Montclair Inc. to market its Montclair Sparkling Natural Mineral Water in the U.S. Information on fitness programs being developed as part of the marketing campaign of Montclair; Reasons for selecting tennis player Arthur Ashe and actress Cybill Shepherd to promote the mineral water on television commercials; Target consumers of the company.
ACCESSION #
18760866

 

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