Net profits down for ad agencies; rent, payroll up

October 1981
Marketing News;10/2/1981, Vol. 15 Issue 7, p2
Trade Publication
Reports on the decline in the net profits for incorporated advertising agencies in the U.S. in 1980, according to a survey by the American Association of Advertising Agencies in New York. Reason behind the decline; Comparison between the percentage of decline posted in 1979 and 1980; Increase in total payroll as a percentage of gross income.


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