TITLE

Magazine publisher, advertisers target growing, 'overlooked' empty-nester market

PUB. DATE
October 1981
SOURCE
Marketing News;10/2/1981, Vol. 15 Issue 7, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing initiatives of Modern Handcraft Inc. and its subsidiary Mid-America Publishing Corp. aimed at older consumers. Estimated annual income of older people; Information on magazines for do-it-yourself older people market published by the company; Comparison of the magazines with their competitors.
ACCESSION #
18760863

 

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