Marketers should use 'sixth sense' when analyzing data to identify consumer needs

July 1981
Marketing News;7/10/1981, Vol. 15 Issue 1, p12
Trade Publication
Reports on the remarks of Fred I. Weber Jr., manager of conservation marketing analysis at General Electric Co., about market data collection delivered during the 64th Annual Marketing Conference of the American Marketing Association in San Francisco, California in 1981. Uselessness of the collection; Significance of creativity in marketing; Contribution of being creative to data collection.


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