Analyze lifestyle trends to predict future product/market opportunities

July 1981
Marketing News;7/10/1981, Vol. 15 Issue 1, p8
Trade Publication
Reports on the remarks from William Lazer, professor of marketing systems and future environments at Michigan State University in East Lansing, about the implication of lifestyle trends for future product and market opportunities delivered during the 64th Annual Marketing Conference of the American Marketing Association in San Francisco, California in 1981. Stability of the value system of U.S. people; Importance of income in the determination of future markets; Usefulness of social classes in understanding consumer behavior.


Related Articles

  • Retailers turn to narrowcasting to survive. Hook, Sallie // Marketing News;2/15/88, Vol. 22 Issue 4, p9 

    The article discusses the advantages and disadvantages of the fractionation of the mass market for retailers in the U.S. Market fractionation has developed as a result of many developments in the society, including the change in the family structure. Social class structure has remained a factor...

  • The Rising Tide. Fattah, Hassan // American Demographics;Apr2001, Vol. 23 Issue 4, p48 

    Ponders why marketers have not paid much attention to lower-income consumers. Demographic information about the middle-class in the United States, including income information; Fraction of the market in the U.S. that is made up by the lower middle class; Information from the National Survey of...

  • Integrate futures research with lifestyle studies to identify product opportunities.  // Marketing News;9/16/1983, Vol. 17 Issue 19, Special section p13 

    This article provides information on the use of futures research in identifying product opportunities. William Lazer, a professor of business administration at Florida Atlantic University, said marketing managers can use futures research to manage change and adjust to future environments. Lazer...

  • Correlates of Buying Behavior: Social Class vs. Income. Myers, James H.; Stanton, Roger R.; Haug, Arne F. // Journal of Marketing;Oct71, Vol. 35 Issue 4, p8 

    This study compares social class and income as correlates of buying behavior for a variety of low-cost packaged goods. Its objective was to determine whether social class or income best explains which products are found in the home. "The Los Angeles Times" Continuing Home Audit is used as the...

  • Age and Education As Key Correlates of Store Selection for Female Shoppers. Bellenger, Danny N.; Robertson, Dan H.; Hirschman, Elizabeth C. // Journal of Retailing;Winter76/77, Vol. 52 Issue 4, p71 

    The research reported here indicates that age and education have strong relationships to store selection by female shoppers. Both social class and family life cycle were found to be relatively weak discriminators in store selection decisions.

  • SOCIAL CLASSES AND SPENDING BEHAVIOR. Martineau, Pierre // Journal of Marketing;Oct58, Vol. 23 Issue 2, p121 

    While income has generally been the most widely used behavioral indicator in marketing, social-class membership provides a richer dimension of meaning. The individual's consumption patterns actually symbolize his class position, a more significant determinant of his buying behavior than just...

  • An Empirical Update And Extension of Patronage Behaviors Across the Social Class Hierarchy. Dwason, Scott; Stern, Bruce; Gillpatrick, Tom // Advances in Consumer Research;1990, Vol. 17 Issue 1, p833 

    This study provides an updated assessment of the extent to which social class differentiates patronage behaviors. After briefly reviewing literature concerning class and patronage, a study is described in which Coleman's (1983) objective measure of social class is used to differentiate...

  • Know Thy Customer's Lifestyle History. Garbato, Debby // Retail Merchandiser;Jun2006, Vol. 46 Issue 6, p4 

    In this article the author reflects on the importance of knowing a community's lifestyle history to help retailers. She asserts that knowing the history of a community at large can help retailers understand their current customers. She explains that acquired family values can sometimes...

  • Former AMA Board Chairman receives second award: Lemburg.  // Marketing News;10/23/2000, Vol. 34 Issue 22, p54 

    Reports that William Lazer, former American Marketing Association (AMA) board chairman, has received the Lemburg Award for his efforts in rendering service to the Association in the U.S. Specification of the award; Accomplishments of Lazer in his service to the Association; Dedication of the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics