TITLE

Marketers must feel the winds of change, point U.S. business in direction of success

PUB. DATE
July 1981
SOURCE
Marketing News;7/10/1981, Vol. 15 Issue 1, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the remarks from William G. Kay Jr., executive vice president of Sun Co. Inc., about the success of business in the U.S. delivered during the 64th Annual Marketing Conference of the American Marketing Association in San Francisco, California in 1981. Factors that contributed to the U.S. success in industry and agriculture; Comparison of labor productivity of the country with Europe and Japan; Role of marketers in the success of U.S. business.
ACCESSION #
18760848

 

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