TITLE

Market research can save 'sick' newspapers from dying at hands of video competitors

PUB. DATE
August 1981
SOURCE
Marketing News;8/21/1981, Vol. 15 Issue 4, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of market research to newspaper publishing companies in the U.S. in 1981. Threats posed by video firms to the publishing companies; Implications of market research for newspaper management; Comments on the sources of news published by the companies.
ACCESSION #
18760840

 

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