Market research can save 'sick' newspapers from dying at hands of video competitors

August 1981
Marketing News;8/21/1981, Vol. 15 Issue 4, p16
Trade Publication
Focuses on the importance of market research to newspaper publishing companies in the U.S. in 1981. Threats posed by video firms to the publishing companies; Implications of market research for newspaper management; Comments on the sources of news published by the companies.


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