TITLE

Sales boost registered in test of TV ad effectiveness

PUB. DATE
August 1981
SOURCE
Marketing News;8/21/1981, Vol. 15 Issue 4, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the importance of television advertising to product management. Impact of the marketing strategy on the financial performance of business enterprises; Overview of the television commercial launched by California Summer Fruit in August 1981; Benefits of the firm from its advertising campaign.
ACCESSION #
18760839

 

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