TITLE

Shop-at-home marketing firm tests cable TV/catalogue ad package to sell quality items

PUB. DATE
August 1981
SOURCE
Marketing News;8/21/1981, Vol. 15 Issue 4, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising strategy applied by American National Cable Communications Inc. to improve its performance in August 1981. Decision of the company concerning the advertising package offered by Cablevision; Importance of the strategy to the market of the company; Efforts of the company to promote its financial status.
ACCESSION #
18760834

 

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