Shop-at-home marketing firm tests cable TV/catalogue ad package to sell quality items

August 1981
Marketing News;8/21/1981, Vol. 15 Issue 4, p14
Trade Publication
Focuses on the advertising strategy applied by American National Cable Communications Inc. to improve its performance in August 1981. Decision of the company concerning the advertising package offered by Cablevision; Importance of the strategy to the market of the company; Efforts of the company to promote its financial status.


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