TITLE

Advertising sales double in national mail order catalogue

PUB. DATE
August 1981
SOURCE
Marketing News;8/21/1981, Vol. 15 Issue 4, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the improved advertising sales in national mail order catalogs produced by U.S. cataloger Renovator's Supply in August 1981. Efforts of the company to improve its performance; Assessment of the rate base of the company; Strategies applied by the company to increase its market.
ACCESSION #
18760833

 

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