Courts view franchising as 'unique' distribution channel

Thombetta, William
August 1981
Marketing News;8/21/1981, Vol. 15 Issue 4, p7
Trade Publication
Deals with lawsuits concerning the issues related to franchising as a channel of distribution in the U.S. in August 1981. Overview of the lawsuit; Ruling of the Supreme Court on the lawsuits; Impact of franchise agreements on the target market of business enterprises; Effect of franchising on the financial status of a company.


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