New survey reveals five lifestyle segments of age 18-49 black women

August 1981
Marketing News;8/21/1981, Vol. 15 Issue 4, p6
Trade Publication
Presents the results of a survey which assessed the lifestyle segments of age 18 to 49 African American women in 1981. Overview of the methodology used in the study; Assessment of the African American consumer market; Analysis of the beliefs of the various segments of the group.


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