TITLE

New survey reveals five lifestyle segments of age 18-49 black women

PUB. DATE
August 1981
SOURCE
Marketing News;8/21/1981, Vol. 15 Issue 4, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a survey which assessed the lifestyle segments of age 18 to 49 African American women in 1981. Overview of the methodology used in the study; Assessment of the African American consumer market; Analysis of the beliefs of the various segments of the group.
ACCESSION #
18760823

 

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