TITLE

Agency that packaged Blanda & Alsco: Right product/celebrity match is key to endorsements

PUB. DATE
August 1981
SOURCE
Marketing News;8/21/1981, Vol. 15 Issue 4, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the marketing strategy used by Hesselbaft & Mitten Inc. in promoting the products and services offered by Blenda & Alsco in August 1981. Importance of celebrities to product endorsements; Impact of the marketing strategy on the sales of Blenda & Alsco; Efforts of Hesselbaft & Mitten Inc. to develop marketing campaign.
ACCESSION #
18760820

 

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