TITLE

Half of consumers now buy more generics, store brands

PUB. DATE
August 1981
SOURCE
Marketing News;8/7/1981, Vol. 15 Issue 3, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a study on consumer behavior conducted by Opinion Research Corp. (ORC) in the U.S. Percentage of consumer respondents who said that they are purchasing more store or distributor brands as compared to plainly packaged generic products; Key target groups in packaged goods where the shift is most pronounced; Consequences of the change in consumer behavior according to ORC.
ACCESSION #
18760800

 

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