Half of consumers now buy more generics, store brands

August 1981
Marketing News;8/7/1981, Vol. 15 Issue 3, p15
Trade Publication
Presents the results of a study on consumer behavior conducted by Opinion Research Corp. (ORC) in the U.S. Percentage of consumer respondents who said that they are purchasing more store or distributor brands as compared to plainly packaged generic products; Key target groups in packaged goods where the shift is most pronounced; Consequences of the change in consumer behavior according to ORC.


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