TITLE

Shower Up enters liquid soap market with $10.5 million promotional campaign

PUB. DATE
August 1981
SOURCE
Marketing News;8/7/1981, Vol. 15 Issue 3, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the introduction of the Shower Up liquid shower and bath soaps from Go-Jo Industries Inc. with a promotional campaign launched on NBC television network. Market share of the hand and soap category according to marketing vice-president William L. Corsover; Concept of the advertising campaign; Description of the product's packaging.
ACCESSION #
18760798

 

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