FCC lets competitive market forces dictate radio formats

Werner, Ray O.
August 1981
Marketing News;8/7/1981, Vol. 15 Issue 3, p12
Trade Publication
Focuses on the positive response of the marketing and broadcasting industry to the decision by the U.S. Supreme Court that the Federal Communication Commission's (FCC) policy statement in radio programming is legal in the WNCN Listener's Guild-Insilco case. Implications of the decision for FCC when judging an applicant's request for a renewal or transfer of a broadcast license; Endorsement of the FCC principle by the Supreme Court in a 7-2 decision; Significance of the decision to FCC.


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