TITLE

'VW Does It Again,' 'GE Brings Good Things To Life' win EFFIES

PUB. DATE
August 1981
SOURCE
Marketing News;8/7/1981, Vol. 15 Issue 3, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the presentation of the Grand Effie Awards to Volkswagen and General Electric Corp. during the 12th annual EFFIE Awards competition sponsored by the American Marketing Association chapter in New York. Creation of the Volkswagen Does It Again campaign by Doyle Dane Bernbach Inc. for Volkswagen; Objective of the General Electric's We Bring Good Things to Life campaign; List of advertisers and agencies that received the gold and silver awards.
ACCESSION #
18760792

 

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